SCTM

The art of stone in the service of Reunion
SCTM contacted me at the beginning of 2024 to create its website. Specializing in the construction of dry stone walls on the island of Reunion, I was delighted by the idea of showcasing its expertise with a website that reflects its activity. As a small business, SCTM was concerned about not having the necessary budget for the creation of its website, but was pleasantly surprised by the quote, tailored to its needs and budget.

Category

Landing page

Profession

Building

Realization

1ᵉ quarter 2024

Duration

2 weeks
The services offered by SCTM are of remarkable quality, so the site needed to accurately reflect this expertise. We had to think about a design that highlights its services.

Visual harmony

To convey the authenticity of SCTM's artisanal work, the site features an elegant and natural visual identity, inspired by the hues of the stones they work with. A color palette – gray, brown, and pink – along with rounded shapes evoke carved stone, creating a visual harmony that reflects their craftsmanship.

Ease of navigation

The site has also been designed to provide intuitive and pleasant navigation, while highlighting the values of authenticity and precision that are dear to SCTM.
The site had to meet high standards of speed and efficiency. Every aspect was designed to provide smooth navigation, regardless of the type of connection of the visitors.
 

Image Optimization for Fast Loading

Images play a central role on the SCTM site, as they showcase the company's achievements. To limit their impact on bandwidth while maintaining impeccable quality, an optimization process has been implemented:
  • Automatic Compression: With each upload, images are automatically compressed to reduce their size without compromising quality.
  • Lazy Loading: Images only load when they become visible on the screen, which decreases initial loading times and improves overall fluidity.
These optimizations ensure a pleasant user experience, even for visitors using slower internet connections.

An Ultra-Fast Site Thanks to Varnish

To achieve maximum performance, Varnish Cache has been integrated into the site. This tool allows for:
  • Reducing Response Times: Pages are served almost instantly to visitors, relying on an intelligent caching system.
  • Improving Navigation: Even during traffic spikes or on low-performance connections, display times remain consistent and fast.
This technical setup reflects the quality and excellence standards associated with SCTM, enhancing visitor trust and the professional image of the company.
The SCTM site goes beyond a simple showcase. It has been designed as a true strategic tool, aimed at meeting the needs of the company while facilitating interactions with clients.

A dynamic and intuitive contact form

To optimize communication with clients, a dynamic contact form has been developed.
  • Customizable: The form adapts to the specific needs of users, allowing for easy detailing of requests.
  • User-friendly and efficient: Its intuitive interface ensures a smooth experience, encouraging visitors to get in touch quickly.
This form plays a key role in SCTM's prospecting, simplifying exchanges and increasing business opportunities.

Traffic monitoring for a better strategy

A traffic analysis tool has been integrated into the site, providing SCTM with a clear view of its online performance:
  • Visitor measurement: Tracking visitors helps understand how the site is used and which sections attract the most attention.
  • Strategic adjustments: By analyzing the collected data, SCTM can refine its communication strategy to better reach its target audience.
Thanks to this tool, the site becomes a lever to improve the visibility and marketing impact of the company.

Regular maintenance for an evolving site

To ensure the longevity of the site, a regular maintenance has been established. This allows for:
  • Maintaining performance: Technical updates ensure optimal and secure operation of the site.
  • Adding functionalities: SCTM can integrate new tools over time, depending on its needs and the evolution of its activity.
This approach ensures that the site remains relevant and efficient in the long term, while adapting to the growing ambitions of the company.

The key figures

5+ new clients / month

Thanks to the SEO work done and the integrated traffic monitoring, we were able to identify browsing behaviors and adjusted the site to lead customers to finish their visit on the contact page. After 1 year, the conversion rate is 5 new clients per month.

50% time saved

Before its website, SCTM conducted manual prospecting by sending photos one by one to prospects. Since then, it claims to have halved the prospecting time and now only uses Facebook marketing campaigns to generate leads in an optimized and automated way.
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