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When you are a tradesperson or freelancer with a website, you want to be visible, but visible everywhere? Not necessarily.
A plumber, a photographer, an electrician, a beautician, or a construction professional doesn't want to attract visitors from the other side of the world if their activities are carried out locally.
The website must therefore serve to help search engines and visitors alike understand the business, know where it operates, and why they should trust it.
TL:DR : local SEO relies on a consistent and credible presence. It all comes down to playing along with Google, which holds a special place thanks to Search and Maps, but also with other players to complete your visibility. Every external solution must, without exception, display real information (Google Business Profile, directories), and the site itself must serve to remove any remaining doubts for the visitor: regarding the service area, as well as the trust they can place in you.
The main local SEO tools
Locality implies search, and the biggest player in search today is none other than Google. Whether you like it or not, it remains the benchmark with Google Maps and Google My Business profiles. Thanks to these profiles, your customers have a wealth of information before even having to enter your site. Name, category, hours, reviews, photos, phone number, the website, and possible actions.
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