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The blog

Clear insights on the web and AI.

I enjoy sharing what I learn: UX, SEO, performance, and artificial intelligence. Jargon-free articles designed for freelancers and small businesses.
Visibilité et acquisitionSEO: which professional local directories are actually worth it?
21 septembre 2026

SEO: which professional local directories are actually worth it?

Google, Yellow Pages, Apple, Bing or trade directories: choose based on your clients, keep details accurate and measure contacts rather than logos.

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Visibilité et acquisitionGoogle Business Profile for tradespeople: 10 optimisations to get more local enquiries
14 septembre 2026

Google Business Profile for tradespeople: 10 optimisations to get more local enquiries

Review your Google profile with 10 practical checks to showcase your business, simplify contact, and track local enquiries for your trade services.

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Maintenance et fiabilitéWebsite technical debt: how to recognise it and regain control of maintenance
14 septembre 2026

Website technical debt: how to recognise it and regain control of maintenance

Is your site working but every change feels risky? Regain control with clear insights on access, forms, backups, and sustainable maintenance options.

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Automatisation et IAAI Agents for Small Business Customer Service: What Can You Automate Without Losing Control?
13 septembre 2026

AI Agents for Small Business Customer Service: What Can You Automate Without Losing Control?

Sort requests, prepare drafts, and keep final decisions: a practical guide to integrating an AI agent into a small business's customer service workflow.

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Sites internetMobile sites for small businesses: 8 checks before losing a lead
13 septembre 2026

Mobile sites for small businesses: 8 checks before losing a lead

Menus, buttons, forms and attachments: eight mobile tests to ensure visitors can contact you and that their requests actually reach your inbox.

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Maintenance et fiabilitéCybersecurity for small businesses: 7 simple habits to avoid major issues
11 septembre 2026

Cybersecurity for small businesses: 7 simple habits to avoid major issues

An unexpected bank detail change, a forgotten login, or a broken backup: seven practical habits to better protect your small business accounts and data.

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Maintenance et fiabilitéWeb hosting: how to choose a reliable solution for an SME?
21 août 2026

Web hosting: how to choose a reliable solution for an SME?

Compare web hosting based on actual service: maintenance, backups, support, and site recovery, rather than just price or technical specifications.

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Maintenance et fiabilitéCore Web Vitals: why speed matters for your SEO
21 août 2026

Core Web Vitals: why speed matters for your SEO

LCP, INP and CLS explained with concrete examples to understand your site speed, SEO and useful mobile fixes. Improve your user experience and rankings.

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Maintenance et fiabilitéVibe coding: looks great at launch, but is it reliable long-term?
20 août 2026

Vibe coding: looks great at launch, but is it reliable long-term?

An AI-generated site can look great at launch. Discover what to check to ensure you can manage, secure, and scale it effectively over the long term.

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Automatisation et IAAutomating repetitive tasks for small businesses with artificial intelligence
19 août 2026

Automating repetitive tasks for small businesses with artificial intelligence

Enquiries, follow-ups, and reports: choose useful AI automation for your business, stay in control of decisions, and measure the actual time saved.

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Sites internetHow much does a professional website cost in 2026?
19 août 2026

How much does a professional website cost in 2026?

From design and content to hosting and support: understand professional website pricing, compare quotes, and plan for post-launch costs effectively.

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Outils sur mesureTech buzzwords: do you really need MongoDB, NoSQL, Next.js or a trendy stack?
19 août 2026

Tech buzzwords: do you really need MongoDB, NoSQL, Next.js or a trendy stack?

MongoDB, Next.js, Symfony or PWA: understand what each building block does and choose a technical stack based on your business needs, not the latest trends.

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Sites internetWeb accessibility: the basics for a more inclusive site
14 août 2026

Web accessibility: the basics for a more inclusive site

Keyboard navigation, contrast, images, and forms: learn web accessibility through concrete examples and start by removing the barriers blocking your visitors.

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Sites internetWeb professions explained simply: who does what?
14 août 2026

Web professions explained simply: who does what?

Developer, designer, SEO or webmaster: understand their roles with concrete examples and know exactly who to call for your website projects and maintenance.

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Visibilité et acquisitionWebsite statistics: understanding visitors and taking action
14 août 2026

Website statistics: understanding visitors and taking action

Visits, bounce rate, sources and conversions: learn how to read website stats with concrete examples and choose an improvement to test.

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