The BTSerrurerie site had not evolved for six years. The company no longer had administrative access, the projects displayed were old, and the showcase no longer reflected the actual business activity. This disconnect created a lack of trust at the moment a prospect needed to choose a locksmith quickly.The business urgency was not sufficiently taken into account: no contact number was immediately visible upon arriving on the site. It was therefore necessary to rebuild an up-to-date, credible online presence directly oriented towards making contact.BTSerrurerie was already very active on its Google Business Profile and benefited from numerous reviews. The new site leverages this existing source instead of requiring new manual entries.Every day, Google Business Profile posts are synchronised with the site. Reviews are also displayed automatically so that the reputation gained on Google reassures visitors without creating a second update circuit.
Creating local content from existing work
Artificial intelligence analyses the description and images of each post. It produces localised project content as well as a description designed for natural referencing (SEO). Marketing information is thus centralised on the site while remaining fed by actions already carried out on Google Business Profile.Local sector pages are generated from a common template. Each page maintains a consistent structure but adapts its content to the relevant area. BTSerrurerie can thus develop its local visibility without manually maintaining a series of independent pages.A bar placed at the top of the site immediately displays the two essential actions: calling BTSerrurerie directly or opening a WhatsApp conversation. The visitor no longer has to scroll through the page to find how to reach the company.This priority given to contact addresses the real-world context of a locksmith repair. The site no longer just presents the business: it shortens the path between a local search and an intervention request.The project was completed in two weeks and the new site was launched in March 2026. Weekly visits rose from around two in March to eight in April and May, reaching approximately fifteen today.At the same time, direct call requests have increased significantly. This progress confirms the value of a showcase that combines local visibility, social proof, updated content, and immediate access to contact.
