Replacing a website that had remained unchanged for over five years
Ravaliso had a website over five years old that hadn't evolved since it went live. The presentation no longer sufficiently reflected the facade renovation company's expertise, its projects, or the sectors in which its teams operate.The redesign first had to put trust at the heart of the journey. A prospect discovering the company online must quickly understand the services offered, see concrete achievements, and verify that their site is located within the area covered by Ravaliso.The new site adopts a sleek design that gives significant space to images of work sites. The achievements do not serve as simple decoration: they make the company's skills visible and give visitors concrete benchmarks before they get in touch.From the home page, intervention zones are clearly presented. This information immediately answers an essential prospect question and improves the user experience by preventing them from continuing a journey when the site is outside the area.Ravaliso's Google Business Profile listing is connected to the website. When a new review is published on Google, it automatically joins the showcase without requiring the company to enter it a second time.This synchronisation keeps social proof up to date and brings customer feedback closer to the pages presenting the services. Visitors can thus compare the website's promises with recent experiences.The forms adapt to the type of project selected. They request information useful to the specific site concerned instead of imposing a generic form on all visitors.As a result, Ravaliso receives better-qualified email enquiries and has more context to prepare its response. The site facilitates the first exchange without promising a volume of quotes or a gain in visibility that has not yet been measured.Every month, an agent analyses the SEO performance of the previous month as well as the observed search terms. Based on this data, it proposes about ten article themes related to the business, prospect questions, and Ravaliso's local visibility.The client selects two or three topics. The corresponding articles are then generated as drafts, and then proofread and corrected in the back-office. Ravaliso retains control over the content, supplements the texts with its site images, and decides on publication.This workflow combines automation with human validation. The editorial contribution, which would have required several hours a month, is reduced to about one hour monthly without taking away the client's control over their content.The new showcase site went live in June 2026 after two weeks of construction. It now combines a clear presentation of expertise, a portfolio of projects, visible intervention zones, synchronised Google reviews, contextualised forms, and monthly SEO editorial tracking.The first qualitative effects are already identifiable in the precision of enquiries received by email and in the time required for editorial contribution. The available data does not yet allow for a reliable figure to be attributed to visibility or the volume of quotes: these results can be documented when there is sufficient hindsight.
