Replacing a site that remained unchanged for over five years
Ravaliso had a site over five years old that had not evolved since it went online. The presentation no longer sufficiently reflected the facade renovation company's expertise, its projects, or the sectors in which its teams operate.The redesign first had to put trust at the centre of the journey. A prospect discovering the company online must quickly understand the services offered, see concrete realisations, and check that their site is within the area covered by Ravaliso.The new site adopts a clean design that gives a significant place to site images. Realisations do not serve as simple decoration: they make the company's skills visible and give the visitor concrete references before making contact.From the home page, the intervention zones are clearly presented. This information immediately answers an essential prospect question and improves the user experience by avoiding continuing a journey when the site is outside the sector.Ravaliso's Google Business Profile is connected to the site. When a new review is published on Google, it automatically joins the showcase without requiring a second entry by the company.This synchronisation keeps the social proof up to date and brings customer feedback closer to the pages presenting the services. The visitor can thus compare the site's promises with recent experiences.Forms adapt to the type of project selected. They request information useful for the specific site concerned instead of imposing a generic form on all visitors.Ravaliso thus receives better-qualified requests by email and has more context to prepare its response. The site facilitates the first exchange without announcing a volume of quotes or visibility gain that would not yet be measured.Each month, an agent analyses the SEO performance of the previous month as well as the search terms observed. Based on this data, it proposes around ten article themes related to the activity, prospect questions, and Ravaliso's local visibility.The client selects two or three subjects. The corresponding articles are then generated as drafts, then proofread and corrected in the back-office. Ravaliso keeps control over the substance, completes the texts with its site images, and decides on publication.This workflow combines automation and human validation. The editorial contribution, which would have required several hours per month, is reduced to approximately one hour monthly without taking away the client's control of their content.The new showcase site was put online in June 2026 after two weeks of production. It now combines a clear presentation of expertise, a portfolio of projects, visible intervention zones, synchronised Google reviews, contextualised forms, and monthly SEO editorial follow-up.The first qualitative effects are already identifiable in the precision of the requests received by email and in the time required for editorial contribution. The available data does not yet allow for a reliable figure to be attributed to visibility or quote volume: these results can be documented when there is sufficient perspective.
