Transforming an online presence frozen for six years
The BTSerrurerie website hadn't evolved for six years. The company no longer had admin access, the featured projects were outdated, and the showcase no longer reflected their actual business. This gap created a lack of trust at the exact moment a prospect needed to choose a locksmith quickly.The urgency of the trade wasn't sufficiently addressed: no phone number was immediately visible upon arriving on the site. It was therefore necessary to rebuild an up-to-date, credible online presence directly focused on making contact.
Capitalising on a strong existing Google reputation
BTSerrurerie was already very active on their Google Business Profile and benefited from numerous reviews. The new site leverages this existing source instead of requiring new manual entries.Every day, Google Business Profile posts are synchronised with the website. Reviews are also displayed automatically so that the reputation earned on Google reassures visitors without creating a second update workflow.
Creating local content from existing work
Artificial intelligence analyses the description and images of each post. It produces localised project content and a description designed for SEO. Marketing information is thus centralised on the site while remaining powered by actions already taken on Google Business Profile.Local area pages are generated from a common template. Each page maintains a consistent structure but adapts its content to the specific area. BTSerrurerie can thus grow its local visibility without manually maintaining a series of independent pages.
Making emergency calls visible from the very first screen
A bar placed at the top of the site immediately displays the two essential actions: calling BTSerrurerie directly or opening a WhatsApp conversation. The visitor no longer has to scroll through the page to find how to reach the company.This priority given to contact responds to the real-world context of a locksmith emergency. The site no longer just presents the business: it shortens the path between a local search and a request for service.
Visible progress from the very first months
The project was completed in two weeks and the new site was launched in March 2026. Weekly visits rose from about two in March to eight in April and May, and now stand at around fifteen.At the same time, direct call requests have increased significantly. This progress confirms the value of a showcase that combines local visibility, social proof, updated content, and immediate access to contact.
