Replacing a site that remained unchanged for over five years
Ravaliso had a site over five years old that hadn't evolved since it went live. The presentation no longer sufficiently reflected the facade renovation company's expertise, its projects, or the areas where its teams operate.The redesign first had to put trust back at the heart of the journey. A prospect discovering the company online must quickly understand the services offered, see concrete achievements, and check that their project is within Ravaliso's coverage area.
Building a clear showcase around expertise and projects
The new site adopts a clean design that gives significant space to project images. These realisations aren't just for decoration: they make the company's skills visible and provide visitors with concrete benchmarks before they get in touch.From the homepage, intervention zones are clearly presented. This information immediately answers a key prospect question and improves user experience by preventing them from continuing a journey if the project is outside the sector.
Reassuring with always up-to-date Google reviews
Ravaliso's Google Business Profile is connected to the site. When a new review is published on Google, it automatically joins the showcase without requiring a second entry by the company.This synchronisation keeps social proof up to date and brings customer feedback closer to the service pages. Visitors can thus compare the site's promises with recent experiences.
Qualifying enquiries before they arrive by email
The forms adapt to the type of project selected. They ask for information relevant to the specific project instead of imposing a generic form on all visitors.Ravaliso thus receives better-qualified email enquiries and has more context to prepare a response. The site facilitates the first interaction without claiming quote volumes or visibility gains that haven't been measured yet.
Setting up an SEO editorial rhythm managed by the client
Each month, an agent analyses the previous month's SEO performance and observed search terms. Based on this data, it suggests about ten article themes related to the business, prospect questions, and Ravaliso's local visibility.The client selects two or three topics. The corresponding articles are then generated as drafts, then proofread and edited in the back-office. Ravaliso maintains control over the content, adds their own project images, and decides on publication.
This workflow combines automation with human validation. The editorial contribution, which would have taken several hours a month, is reduced to about one hour monthly without taking away the client's control over their content.
A redesign delivered in two weeks
The new showcase site went live in June 2026 after two weeks of development. It now brings together a clear presentation of expertise, a project portfolio, visible intervention zones, synchronised Google reviews, contextualised forms, and monthly SEO editorial follow-up.The first qualitative effects are already identifiable in the precision of email enquiries and the time required for editorial contribution. Available data does not yet allow for a reliable figure on visibility or quote volume: these results can be documented once there is sufficient hindsight.
