Ravaliso had a site over five years old that hadn't evolved since it went live. The presentation no longer sufficiently reflected the company's facade renovation expertise, its projects, or the areas where its teams operate.The redesign first had to put trust back at the centre of the journey. A prospect discovering the company online must quickly understand the services offered, see concrete achievements, and verify that their site is within the area covered by Ravaliso.The new site adopts a clean design that gives significant space to project images. The achievements aren't just for decoration: they make the company's skills visible and give the visitor concrete benchmarks before they get in touch.From the homepage, service areas are clearly presented. This information immediately answers an essential prospect question and improves the user experience by avoiding a journey when the site is out of sector.Ravaliso's Google Business Profile is connected to the site. When a new review is published on Google, it automatically joins the showcase without requiring a second entry by the company.This synchronisation keeps social proof up to date and brings customer feedback closer to the pages presenting the services. The visitor can thus compare the site's promises with recent experiences.Forms adapt to the type of project selected. They ask for information useful to the specific site instead of imposing a generic form on all visitors.Ravaliso thus receives better-qualified email requests and has more context to prepare its response. The site facilitates the first exchange without announcing quote volumes or visibility gains that haven't been measured yet.Each month, an agent analyses the previous month's SEO performance and observed search terms. Based on this data, it suggests about ten article themes related to the activity, prospect questions, and Ravaliso's local visibility.The client selects two or three topics. The corresponding articles are then generated as drafts, then proofread and corrected in the back-office. Ravaliso keeps control of the substance, completes the texts with their project images, and decides on publication.This workflow combines automation and human validation. The editorial contribution, which would have taken several hours a month, is reduced to about one hour monthly without removing the client's control over their content.The new showcase site went live in June 2026 after two weeks of production. It now combines a clear presentation of expertise, a project portfolio, visible service areas, synchronised Google reviews, contextualised forms, and monthly SEO editorial follow-up.The first qualitative effects are already identifiable in the precision of requests received by email and in the time required for editorial contribution. Available data does not yet allow for a reliable figure to be attributed to visibility or quote volume: these results can be documented when there is sufficient hindsight.
