Pavage Normand carries out paving, tiling, and decorative concrete work for private individuals as well as on local municipal roads. The project needed to better highlight this activity, its recent worksites, and the photos provided by the company.The previous site was six years old. Its projects were static, the company had no way to update them, only three blog posts remained, and the contact form no longer worked. This redesign therefore had to renew Pavage Normand's image while restoring a reliable contact journey.The new website creation is based on Evolut, with a structural and graphic redesign tailored to the world of Pavage Normand. The setup takes a concrete constraint into account: the client has little time and does not want to technically manage publishing from a dashboard.The chosen workflow allows them to simply send their photos via a sharing link. The editorial processing is then organised without imposing the formatting of each new project on them.Upon receipt, images are classified with the help of artificial intelligence according to the trades represented, notably paving, tiling, or decorative concrete. Views of the same site taken from several angles are grouped to prepare a coherent project showcase.Isolated photos can fuel blog post ideas linked to SEO searches observed the previous month. The process thus distinguishes between series intended for the portfolio and images that can support a blog topic useful for the small business website's visibility.For each series, an initial description helps identify the method or nature of the worksite. An easy-to-fill document, in PDF or Word format, automatically gathers the images and useful questions: location, date, technique used, surface area, or other information specific to the project.The client completes this document, and their answers are then used to prepare the texts, captions, and summaries. This automation speeds up production while maintaining validation based on the company's own information.The pace has gone from zero new projects to nearly six per month. During a recent batch, around sixty photos allowed for the preparation of twelve articles and seven project showcases in one evening. Entirely manual entry would have been estimated at nearly a week—time now saved for the manager.The new form also integrates a honeypot to limit spam. Since going live, Pavage Normand receives about five qualified enquiries per week.The site went live in June 2026 after two weeks of production. It combines a new professional showcase, a reliable form, and a continuous process for transforming worksite photos into projects and editorial content.
