Replacing a frozen site with a showcase true to the craft
Pavage Normand carries out paving, flagging, and decorative concrete work for private individuals as well as on local council roads. The project aimed to better highlight this activity, its recent projects, and the photos provided by the company.The previous site was six years old. Its projects were frozen, the company had no way to update them, only three blog posts remained, and the contact form no longer worked. This redesign needed to refresh Pavage Normand's image while restoring a reliable contact journey.
Designing an Evolut site adapted to available time
The new website creation is based on Evolut, with a structural and graphic redesign tailored to the Pavage Normand brand. The setup takes into account a practical constraint: the client has little time and does not wish to technically manage publishing from a dashboard.The chosen workflow allows them to simply send photos via a sharing link. The editorial processing is then organised without requiring them to handle the formatting of each new project.
Transforming site photos into structured content
Upon receipt, images are classified using artificial intelligence according to the trades represented, such as paving, flagging, or decorative concrete. Views of the same site taken from multiple angles are grouped to prepare a coherent project showcase.Isolated photos can fuel article ideas linked to SEO searches observed the previous month. The process thus distinguishes between series intended for the portfolio and images that can support a blog topic useful for the small business website's visibility.
Having trade information validated by the client
For each series, an initial description helps identify the method or nature of the site. An easy-to-fill document, in PDF or Word format, automatically gathers the images and useful questions: location, date, technique used, surface area, or other project-specific information.The client completes this document, and their answers are then used to prepare the texts, captions, and summaries. This automation speeds up production while maintaining validation based on the company's own information.
Boosting publications and better qualifying contacts
The pace has gone from zero new projects to nearly six per month. During a recent batch, around sixty photos were used to prepare twelve articles and seven project showcases in one evening. Entirely manual entry would have been estimated at nearly a week, time now saved for the manager.The new form also includes a honeypot to limit spam. Since going live, Pavage Normand receives about five qualified enquiries per week.
