MgTEC was originally built around the installation and maintenance of industrial machinery. The company then developed a complementary activity dedicated to electric vehicle charging stations in Île-de-France.The new site had to make this offer immediately understandable without reducing MgTEC to a single speciality. It was necessary to clearly present the charging station installation while maintaining visibility for the industrial activity that forms the foundation of the company's expertise.Charging projects do not all meet the same constraints. A private individual, a company, a residential complex, or a local authority does not approach their needs or the available grants in the same way. A single presentation would have forced every visitor to sort through information that doesn't concern them.The site therefore organises information around these four audiences. Each accesses a journey that allows them to understand the schemes applicable to their situation before contacting MgTEC.The challenge wasn't just publishing an initial summary of the grants. This information changes and can quickly make a page incomplete or obsolete. The director did not want to spend time monitoring changes or manually updating site content.An AI agent remains active every week to track information related to grants and synchronise content when schemes evolve. The site thus maintains its role as a guide over time, without adding a new maintenance task to MgTEC's daily operations.After the information phase, the visitor is directed to a dynamic form corresponding to their profile. A company's needs differ from those of an individual; the journey takes this difference into account instead of offering the same questionnaire to everyone.This segmentation also applies to residential complexes and local authorities. It allows for requesting details relevant to the specific context, clarifying the request upfront, and avoiding an overly general initial exchange.Once the form is completed, the qualified request is sent by email to the MgTEC director. The site thus links three steps that were often separate: understanding the grants, identifying the right path, and transmitting a need precise enough to prepare for the first contact.Automation serves this operational circuit. The goal is not to add a technical demonstration, but to make information more reliable for the visitor and the request clearer for the company.The site was delivered in May 2026 after two weeks of development. Since going live, the pages dedicated to grants generate approximately two contact requests per month.MgTEC also notes better visibility for both its activities: charging station installation and industrial machinery installation-maintenance. The project thus fulfills its dual objective: promoting the new offer and strengthening the overall understanding of the company.
