Developing a new business without erasing the original trade
MgTEC was originally built around the installation and maintenance of industrial machinery. The company then developed a complementary business dedicated to electric vehicle charging stations in Île-de-France.The new site needed to make this offer immediately understandable without pigeonholing MgTEC into a single speciality. It had to clearly present the charging station installation while maintaining the visibility of the industrial activity that forms the backbone of the company's expertise.
Explaining grants that differ by applicant
Charging projects do not all face the same constraints. An individual, a business, an apartment block, or a local authority approaches their needs and the available grants differently. A single presentation would have forced every visitor to sort through information that didn't apply to them.The site therefore organises information around these four audiences. Each accesses a journey that allows them to understand the schemes applicable to their situation before contacting MgTEC.
Maintaining useful information without manual intervention
The challenge wasn't just publishing an initial summary of the grants. This information changes and can quickly make a page incomplete or obsolete. The director did not want to spend time monitoring changes or manually updating the site content.An AI agent remains active every week to track grant-related information and sync the content when schemes evolve. The site thus maintains its role as a guide over time, without adding a new maintenance task to MgTEC's daily operations.
Tailoring the contact journey to each project type
After the information phase, the visitor is directed to a dynamic form corresponding to their profile. A company's needs differ from those of an individual; the journey accounts for this difference instead of offering the same questionnaire to everyone.This segmentation also applies to apartment blocks and local authorities. It allows for requesting details relevant to the specific context, clarifying the request upfront, and avoiding an overly general initial exchange.
Delivering actionable requests directly to the director
Once the form is completed, the qualified request is sent by email to the MgTEC director. The site thus links three steps that were often separate: understanding the grants, identifying the right journey, and submitting a request precise enough to prepare for the first contact.Automation serves this operational workflow. The goal is not to show off technical prowess, but to make information more reliable for the visitor and the request clearer for the company.
Two weeks to build for measurable results
The site was delivered in May 2026 after two weeks of development. Since going live, the pages dedicated to grants generate approximately two contact requests per month.MgTEC is also seeing better visibility for both its activities: charging station installation and industrial machinery installation-maintenance. The project thus fulfills its dual objective: promoting the new offer and strengthening the overall understanding of the company.
